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Magazine Program - Introduction
2. The magazine membership program has been used in call-centers for a number of years and has experienced tremendous bottom line success. What sets our program apart from so many others is we give the customer much more than just magazines at an exceptional value and customer service a step above. We give the customer a tangible product included in each welcome letter that goes out. Based on the call-centers inbound product the customer will receive a FREE DVD and several FREE samples of “other” products the contracted company produces. EXAMPLE: The contracted company is advertising and selling a Weight-loss product. The “up-sell” member would receive a FREE “exercise video”, and FREE samples of health care products that company produces. Additionally in the “Welcome Package” the customer will receive a short list of magazines that may be substituted with a single call. The original price quoted will not change. The call-center reads a 90 second presentation explaining all of the benefits, FREE gifts, and the initial selection of 5 magazines (titles are tailored to the call-centers advertised product). The customer is informed of the 15 day trial period during which time the customer may call and cancel the membership with no further obligation. The customer is asked for a small non-refundable fee of $5.95 to cover the shipping and handling of the welcome package. If the customer calls to cancel during the 15 day trial the DVD and Sample products is theirs to keep. If the customer does not call to cancel during the 15 day trial period their credit card is charged the full annual subscription price quoted verbally and in writing via the Welcome letter. 3. Talk time is only 90 seconds! Before you go Mr(s)______, we have the perfect compliment to go along with your purchase today … we have arranged for a special offer with DISCOVER ENTERPRISE for you to receive a DVD . It’s yours to keep for trying there Magazine Membership for 15 days. OK? With this service, you will receive, , , and along with and __________ , for just $3.85 a week. You will also receive a revolutionary new Product. We just ask for your feed-back…So enjoy!! And (customer), if you decide this service is not for you, call the toll-free number and cancel your Magazine Service during the 15-day trial period. You will only be charged $5.95 for the shipping and handling of your DVD and welcome kit. The DVD and is yours to keep. OK? Billing Confirmation (Must be recorded) Mr/Mrs __________, with your permission, DISCOVER will charge $5.95 for shipping and handling to CC you used today. You will receive your DVD and in your welcome kit, that’s yours to keep whether you decide to stay with service or not, OK? (Must get a definite yes) Great! And (customer), that $3.85 a week comes to $16.65 a month, billed annually. Should you decide to stay with the service, your CC will be charged unless you call to cancel within your 15 day trial period. OK? (Must get a definite yes) Toll-free number is 800-340-2754. Give them a call if you have any questions. To get your DVD, , and service materials out to you, I need you to repeat the last 4 digits of the card number you just provided. (Customer must state last 4 digits to be a valid sale) Great! Thank you very much, enjoy your magazines, your ______ DVD and don’t forget we look forward to your feedback on the sample. TM Channel Calls 1,000,000 % Conversion 20% Orders 200,000 % Authorize for $5.95 90% Net Orders 180,000 Com. Fee $20 Net Income $3,600,000 Income/Read $3.60 o Travel – National Geographic Traveler, Travel & Leisure, Vacations, Outside, Conde Nast Traveler, Spa, Forbes, Bon Appetit, Smart Money, Arthur Fromer’s Budget Travel, etc. o Diet and Health – Fitness, Shape, Prevention, Natural Health, Eating Well, Men’s Health, Men’s Fitness, Flex, Muscle & Fitness, ESPN, etc. o Online Dating – Cosmopolitan, Marie Claire, Self, Glamour, Vogue, Maxim, Stuff, Blender, Rolling Stone, FHM, Men’s Fitness, Men’s Journal, etc.
Magazine List
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